NPO as a serious streamer

When I was asked to design the NPO.nl website, the domain had just been purchased from the Nederlandse Postduiven Organisatie for 100.000 euros. At the time, the NPO brand was quite fragmented and largely unknown as the origin of great quality TV to the Dutch public.

The goal was to design a proper streaming service for NPO by consolidating the television and radio websites, as well as the on-demand TV site Uitzending Gemist. This led to a consistent product and brand experience, and ensured that NPO was future-proof.

The current NPO.nl still holds the DNA of the 'NPO streaming service' we started back then and is one of the most popular sites in The Netherlands.